Case Study

Fitness Center

Tri County Ninja


Company Background

Tri County Ninja, located in Fenton, Michigan is a Ninja Warrior Gym with a family friendly environment. 

The problem

When Tri County Ninja contacted Water Street Marketing, the gym was still in the construction phase. They needed a website and branding that captured attention, and showed off their unique fitness center for all ages.


The Solution

The client had purchased some equipment for the gym, and had a color palette in mind of teal, orange, and navy. We used those color selections to create an expanded color pallette, and, with the combination of a Ninja-insipired font, created a set of logos that they use on gym equipment, merchandise, and competition gear. The website needed to showcase that they are first and foremost, a family friendly enivronment with classes for all ages and an inclusive atmosphere.