Case Study

Lifestyle Blog & E-Commerce

The Maven Life


Company Background

The Maven Life is a lifestyle blogger in the Great Lakes Bay Region.

The problem

The Maven Life came to us with two different businesses, the first, a life-style blog, and the second, an e-commerce shop known as Bellawoods. She noticed there was a lack of cohesion between the two business, and sought our help on how to make the two businesses feel more like sisters rather than distant cousins. She was using a third party e-commerce provider that lacked flexibility and was costing her a fee every month to upkeep. 


The Solution

Through a detailed discovery session, we established that it was in her best interest to combine both her blog and boutique into a one-stop-shop. We set up a blog solution that allowed her to clearly display affiliate links, blog posts with generated ad revenue, and a shop directly on the blog that allows users to easily shop. We also re-did her branding to modernize it and give the company a unique, feminine flair. 


Disclaimer: After working with Miranda on this project, we were lucky to be able to bring her on as our Social Media Strategist! The review provided was before she joined the Water Street Team, and before we had started to discuss her joining.

Water Street Marketing is extremely passionate & a perfectionist with their work. Which leads to a wonderful end project. They truly take her time getting to know exactly what your business wants & the vibe you are looking to display. They are friendly, professional, & very talented! Highly recommend!

Miranda Woodruff

President, The Maven Life