Case Study

Lingerie Boutique

Lex and co.


Company Background

Lex and Co. is a lingerie boutique in Bay City, Michigan offering a diverse size range, quality lingerie, and private consultations.

The problem

Lex and Co. was facing two primary problems; competition from big retailers, and being a new company there was a lack of visibility on services and products provided. 


The Solution

Our first step was to establish branding for our client. Alexa knew she wanted a feminine, minimalist aesthetic, and need her branding to convey the value she provides to her clients. Once the branding was established, we created an easy to follow one page website that features a call to action to have clients book a consultation, and displays information on the company, events, featured items, and location. 


I am in the process of starting a second business. I needed a full branding and web package so I started working with [Water Street Marketing] on my vision for the brand. [They] really hold your hand from beginning to end. Arika took the idea floating around in my head and really made it come to life. Even with the first logo [they] hit the nail on the head and it only needed a small revision or two! The rest of the branding suite was exactly what I wanted it to be as well and I could not be happier with how it came out. When we started the build-out of the website, I was just as happy. [Water Street Marketing] really asked about my needs for the site and helped me create a stunning and functional website. [They] can make almost anything happen! Overall my experience with [Water Street Marketing] has been phenomenal. They are now my go-to for anything I need. Not only have I been so happy with how everything turned out for my second business but I have hired them on to completely overhaul the website for my first business! HIGHLY recommend!

Alexa Furhman-Sherman

CEO, Lex and Co.