Case Study

Author & Financial Coach

Girl What’s In Your P.U.R.S.E?


Company Background

Girl Whats In Your P.U.R.S.E? was created by Latrice Goodwine. Originally a book penned to help women create a strong financial foundation; the organization is now expanded to include paid memberships, financial coaching services, keynote speaking, and more.

The problem

Girl What’s In Your P.U.R.S.E came to us needing an updated website that reflected how her organization had grown. The design needed an update, and a framework needed to be in place to support her growing services. 


The Solution

The Girl What’s In Your P.U.R.S.E website was completely redesigned and moved from the Squarespace CMS to WordPress.Org. We placed more of an emphasis on indivualized services and booking the Author, Latrice, for keynote speaking.