About Us

Our Mission


we are water street

Providing superior, comprehensive marketing solutions to businesses and organizations in Saginaw County and beyond.

Website Development

Custom, beautiful, responsive websites and landing pages.


Branding Packages

From logos and design elements to color pallettes and typefacing, you’re going to love the new you.

Graphic Design

Expertly hand-crafted custom design work suitable for any digital or print format.

Digital Marketing

Extend your reach, create a following.

Public Relations

Alert the media with press briefings, protect your content with copyright assistance, brand reputation management, and more.


Proudly, Saginaw

Saginaw, Michigan is our headquarters location, but to us, it’s also much more. We grew up watching this city and it’s inhabitants overcome numerous hardships and tribulations to create and cultivate a unique, culture-rich city unlike anywhere else on Earth. Unmistakable in attitude, unbreakable in spirit, Saginaw has been an inspiration to us, and our greatest mentor. Water Street Marketing serves Saginaw because Saginaw has served Water Street Marketing, in more ways than it can know. We are proud to say that this city is more to us than just a headquarters, it’s a home. Water Street Marketing, Inc is a proud member of the Saginaw Chamber of Commerce, and the Saginaw Young Professionals Network.


 from our blog

How To Know if Your Website is Too Slow

How To Know if Your Website is Too Slow

Why Page Speed Matters We are an impatient species. This is evident in just about everything we do-- we're accustomed to having things shortly after we decide we want them. We have information and socialization at our finger-tips, products are a quick two-day trip via...

How to Create an Effective Lead Magnet

How to Create an Effective Lead Magnet

Having a good lead magnet should be one of the biggest strategies in your lead generation growth plan, and in our humble opinion, every single business needs at least one. If you're not sure what a lead magnet is, we're willing to bet you have interacted with one, and...

What A Sales Funnel Is, and Why You Need One

What A Sales Funnel Is, and Why You Need One

Fact: Every business has a sales funnel.  As a business owner, the more aware of it you are, the better your results will be.    So, what is a sales funnel? Basically, it's the overall path that a customer would follow from the point where they are learning of...

Our Team

Arika Bourbina

Arika Bourbina

Chief Executive Officer

Cameron Massey

Cameron Massey

Chief Operating Officer/Creative Director