About Us

Our Mission


we are water street

Providing superior, comprehensive marketing solutions to businesses and organizations in Saginaw County and beyond.

Website Development

Custom, beautiful, responsive websites and landing pages.


Branding Packages

From logos and design elements to color pallettes and typefacing, you’re going to love the new you.

Graphic Design

Expertly hand-crafted custom design work suitable for any digital or print format.

Digital Marketing

Extend your reach, create a following.

Public Relations

Alert the media with press briefings, protect your content with copyright assistance, brand reputation management, and more.


Proudly, Saginaw

Saginaw, Michigan is our headquarters location, but to us, it’s also much more. We grew up watching this city and it’s inhabitants overcome numerous hardships and tribulations to create and cultivate a unique, culture-rich city unlike anywhere else on Earth. Unmistakable in attitude, unbreakable in spirit, Saginaw has been an inspiration to us, and our greatest mentor. Water Street Marketing serves Saginaw because Saginaw has served Water Street Marketing, in more ways than it can know. We are proud to say that this city is more to us than just a headquarters, it’s a home. Water Street Marketing, Inc is a proud member of the Saginaw Chamber of Commerce, and the Saginaw Young Professionals Network.


 from our blog

How to Define A Target Market

How to Define A Target Market

In this blog post we cover what is a target market, why you need one, and how to define it.    What is a target Market? Your target market answers the question "Who is my customer?". If you asked yourself that question and came up with the answer "everyone" or...

Our Website Photography Checklist

Our Website Photography Checklist

While stock photography is great, often the difference between a mediocre website and one that looks absolutely stunning is using high-quality, on-brand, professional photography unique to your business. Hiring a good photographer can be a considerable expense and one...

Our Favorite Remote Team Building Tools

Our Favorite Remote Team Building Tools

Setting the Stage Let's set the stage. It's March, 2020 and the world is gripped by the COVID-19 pandemic. Just about everything is shut down, most of the world has self-quarantined for the foreseeable future, people are hoarding toilet paper and other necessities and...

Our Team

Arika Bourbina

Arika Bourbina

Chief Executive Officer

Cameron Massey

Cameron Massey

Chief Operating Officer/Creative Director