About Us

Our Mission


we are water street

Providing superior, comprehensive marketing solutions to businesses and organizations in Saginaw County and beyond.

Website Development

Custom, beautiful, responsive websites and landing pages.


Branding Packages

From logos and design elements to color pallettes and typefacing, you’re going to love the new you.

Graphic Design

Expertly hand-crafted custom design work suitable for any digital or print format.

Digital Marketing

Extend your reach, create a following.

Public Relations

Alert the media with press briefings, protect your content with copyright assistance, brand reputation management, and more.


Proudly, Saginaw

Saginaw, Michigan is our headquarters location, but to us, it’s also much more. We grew up watching this city and it’s inhabitants overcome numerous hardships and tribulations to create and cultivate a unique, culture-rich city unlike anywhere else on Earth. Unmistakable in attitude, unbreakable in spirit, Saginaw has been an inspiration to us, and our greatest mentor. Water Street Marketing serves Saginaw because Saginaw has served Water Street Marketing, in more ways than it can know. We are proud to say that this city is more to us than just a headquarters, it’s a home. Water Street Marketing, Inc is a proud member of the Saginaw Chamber of Commerce, and the Saginaw Young Professionals Network.


 from our blog

Our Website Photography Checklist

Our Website Photography Checklist

While stock photography is great, often the difference between a mediocre website and one that looks absolutely stunning is using high-quality, on-brand, professional photography unique to your business. Hiring a good photographer can be a considerable expense and one...

Our Favorite Remote Team Building Tools

Our Favorite Remote Team Building Tools

Setting the Stage Let's set the stage. It's March, 2020 and the world is gripped by the COVID-19 pandemic. Just about everything is shut down, most of the world has self-quarantined for the foreseeable future, people are hoarding toilet paper and other necessities and...

How To Know if Your Website is Too Slow

How To Know if Your Website is Too Slow

Why Page Speed Matters We are an impatient species. This is evident in just about everything we do-- we're accustomed to having things shortly after we decide we want them. We have information and socialization at our finger-tips, products are a quick two-day trip via...

Our Team

Arika Bourbina

Arika Bourbina

Chief Executive Officer

Cameron Massey

Cameron Massey

Chief Operating Officer/Creative Director